Ferretería Rueda
The company's first e-commerce store and digital sales channel
- Client
- Ferretería Rueda — Official Online Store
- Role
- Shopify Frontend Developer
- Year
- 2025
Summary — I built Ferretería Rueda's first e-commerce store from scratch. Shopping experience with predictive search, dynamic filters, and a persistent cart, technical SEO for organic indexing, and a reusable section architecture managed without code.
Ferretería Rueda operated in Barranquilla without a digital sales channel. The goal was to build its first e-commerce store from scratch, aligned with the physical catalog and fully manageable by the team without code changes.
Custom Shopify theme
I developed a custom theme with Liquid and JavaScript on Shopify: reusable sections, snippets, and blocks, combined with interactive components to improve navigation and usability without breaking the platform's native compatibility.
- Stack
- Shopify · Liquid · JS
- Type
- Custom theme
What I implemented
- Complete shopping experience: predictive search, dynamic filters, and a persistent cart.
- Interactive components to improve catalog navigation and usability.
- Technical SEO on Shopify, with organic indexing and ranking of products and categories on Google.
- Reusable, fully configurable section architecture managed from the admin, with no code changes.
- Hierarchical category menus and automatic discount badges on sale products.
The result is the company's first digital sales channel: an online catalog that reflects the physical inventory, with a clear shopping experience and content the team can rearrange without technical intervention.