Ferretería Rueda
First online sales channel for a hardware store with 30+ years of history
- Client
- Ferretería Rueda — Barranquilla, CO
- Role
- Frontend Developer · Shopify Liquid
- Year
- 2025
Summary — I built Ferretería Rueda's first online sales channel. Custom Liquid theme with product carousel, filters, search, and discount badges, all modular and editable from the admin.
Ferretería Rueda had operated in Barranquilla for over 30 years with no digital presence beyond social media. The goal: build a complete, functional online sales channel aligned with their physical catalog.
Shopify + Liquid from scratch
My first experience with Liquid. I learned its structures (sections, snippets), conditionals, and reusable block system. I combined this with custom JavaScript to improve UX without breaking Shopify's native compatibility.
- Stack
- Shopify · Liquid · JS
- Type
- Custom theme
What I built
- Dynamic product carousel on the homepage.
- Hierarchical dropdown menus by category.
- Custom filters on product listing pages.
- Functional search by name or keyword.
- Automatic discount badges on sale products.
- Flexible interface: admins rearrange sections without code.
The result is a digital catalog that reflects the breadth of the physical inventory, with a clear shopping experience for customers who previously only knew the brick-and-mortar store.